![[Greatest Hits] Why Brands Need to Focus on Understanding Their Customers with Mia Medina, Founder & CEO at Gather Brands](https://s3.castbox.fm/c3/06/7a/e8829a4c273b974b0b180f5ebcdb114828_scaled_v1_400.jpg "[Greatest Hits] Why Brands Need to Focus on Understanding Their Customers with Mia Medina, Founder & CEO at Gather Brands")
[Greatest Hits] Why Brands Need to Focus on Understanding Their Customers with Mia Medina, Founder & CEO at Gather Brands
Update: 2022-09-22
Description
In this episode, we're joined by Mia Medina, Founder and CEO of Gather Brands, a full-service marketing management agency that focuses on women-owned and women-run companies in the CPG industry. Today, she talks about common mistakes that she has seen brands make when they try to break into retail and the importance of understanding your customers and why they choose your product.
Episode Notes:
- Mia’s LinkedIn
- Gather Brands LinkedIn
- Gather Brands Website
- Gather Brands Facebook
- Gather Brands Twitter
- Gather Brands Instagram
Automate your inventory operations with Fiddle:
- Learn more about Fiddle
- Get a free 14-day trial
- Schedule a demo
- Get The Ultimate Inventory Management Guide For Growing CPG Brands
- Get The Ultimate Supplier & Co-Packer List
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
- Physical Product Movement RSS
The Physical Product Movement is hand crafted by our friends over at: fame.so
Comments
In Channel
![[Greatest Hits] Using Events & Competitions To Market Effectively with Jeff Vierling, Co-Founder & CEO at Tailwind Nutrition](https://s3.castbox.fm/87/13/5b/4e21001a1207ce1f8ac580d5a44e6c8c6a_scaled_v1_400.jpg "[Greatest Hits] Using Events & Competitions To Market Effectively with Jeff Vierling, Co-Founder & CEO at Tailwind Nutrition")
![[Greatest Hits] The Benefits of Selling Online & FTC Labeling with Juan Salinas, CEO & Founder at P-nuff Crunch, a Mark Cuban Company](https://s3.castbox.fm/42/44/c1/f5cc80916a0e88df10424108795d7a4a22_scaled_v1_400.jpg "[Greatest Hits] The Benefits of Selling Online & FTC Labeling with Juan Salinas, CEO & Founder at P-nuff Crunch, a Mark Cuban Company")
![[Greatest Hits] Getting Your Brand into Retail Stores with Allison Ball, Founder & CEO at Food Biz Wiz](https://s3.castbox.fm/e8/e5/d5/a2636f8d236c5c9a31d4bf47d54c1fcfcc_scaled_v1_400.jpg "[Greatest Hits] Getting Your Brand into Retail Stores with Allison Ball, Founder & CEO at Food Biz Wiz")
![[Greatest Hits] Turning Misfortune Into Success with Ted Fleming, Founder and CEO at Partake Brewing](https://s3.castbox.fm/43/c9/2b/99ec4e4349c2d57deffbcbd48bcc419b9d_scaled_v1_400.jpg "[Greatest Hits] Turning Misfortune Into Success with Ted Fleming, Founder and CEO at Partake Brewing")
![[Greatest Hits] An Incremental Approach To Distribution & Product Development with Chris Kirby, Founder at Ithaca Hummus](https://s3.castbox.fm/2f/93/1d/ff64d82287cefe3791eec16041cee42f5f_scaled_v1_400.jpg "[Greatest Hits] An Incremental Approach To Distribution & Product Development with Chris Kirby, Founder at Ithaca Hummus")
![[Greatest Hits] The Importance of Forming a Close Relationship with your Co-Packer with Pat Bennett, President & Founder at Pat’s Granola](https://s3.castbox.fm/7d/b6/ce/c78132019fdb597451c1c76baa2a117389_scaled_v1_400.jpg "[Greatest Hits] The Importance of Forming a Close Relationship with your Co-Packer with Pat Bennett, President & Founder at Pat’s Granola")
![[Greatest Hits] Co-Manufacturing Mastery with Dustin Finkel, CEO at Awakened Foods](https://s3.castbox.fm/00/e3/04/57848515bf7f76281db40b756cb2a21ad1_scaled_v1_400.jpg "[Greatest Hits] Co-Manufacturing Mastery with Dustin Finkel, CEO at Awakened Foods")
![[Greatest Hits] Launching, Growing, & Perfecting an Ice Cream Brand with Hannah Hong, Co-Founder at Must Love](https://s3.castbox.fm/8e/75/e4/b937a239abec3465a22a5402f5e386d88b_scaled_v1_400.jpg "[Greatest Hits] Launching, Growing, & Perfecting an Ice Cream Brand with Hannah Hong, Co-Founder at Must Love")
![[Greatest Hits] Scaling Up Your Brand with Jessi Freitag, a CPG Operations Consultant, Podcast Host, and Producer at Startup CPG and Iroh's Corner](https://s3.castbox.fm/47/2a/89/990ab258bcfb7bd6a18eb001c2bbd9d46f_scaled_v1_400.jpg "[Greatest Hits] Scaling Up Your Brand with Jessi Freitag, a CPG Operations Consultant, Podcast Host, and Producer at Startup CPG and Iroh's Corner")
![[Greatest Hits] The Power of a Brand Autopsy with Tyler Merrick, Founder at Project 7](https://s3.castbox.fm/bf/ce/25/ac211d127e7b7e1ba9daf3bb6d63a028c0_scaled_v1_400.jpg "[Greatest Hits] The Power of a Brand Autopsy with Tyler Merrick, Founder at Project 7")
![[Greatest Hits] Kickstarter Campaign Mastery with Will Nitze, Founder & CEO at IQBAR](https://s3.castbox.fm/06/11/70/d79b1b3b042a85864e25a89df7cb6aedc5_scaled_v1_400.jpg "[Greatest Hits] Kickstarter Campaign Mastery with Will Nitze, Founder & CEO at IQBAR")
![[Greatest Hits] Understanding Landed Costs & Profit Margins with Marc Siden, Co-Founder & CEO at Cloud Water](https://s3.castbox.fm/01/62/93/c9d5a8e5eafbbe8f9d18cb83358bb226ea_scaled_v1_400.jpg "[Greatest Hits] Understanding Landed Costs & Profit Margins with Marc Siden, Co-Founder & CEO at Cloud Water")
![[Greatest Hits] The Secrets to Conducting Useful Customer Research with Josh Belinsky, Co-Founder at Slate Milk](https://s3.castbox.fm/7a/0d/c8/3076433ffa471f9c39429c64f9ffc087b7_scaled_v1_400.jpg "[Greatest Hits] The Secrets to Conducting Useful Customer Research with Josh Belinsky, Co-Founder at Slate Milk")
![[Greatest Hits] CPG Operations and Scaling with John Schiaroli, President and Founder at Armatura Company](https://s3.castbox.fm/7e/2d/49/116d42170263ceb723358a9bff3b750a39_scaled_v1_400.jpg "[Greatest Hits] CPG Operations and Scaling with John Schiaroli, President and Founder at Armatura Company")
Download from Google Play
Download from App Store
United States00:00
00:00
x
